Innovation and change is stagnant sectors is exciting. And one of those sectors that has stayed the same for many years is hand dryers. That’s why Dyson’s Airblade technology is so interesting. If you haven’t yet used one, Airblade uses thin, flat sheets of air to scrape water from your hands as your pass them across the air jets. It’s also hygienic, using HEPA filters to clean the air before it passes through the jets. It’s a great product. It’s thinking like this that helps define recognizable brands. It’s thinking like this that makes us think, “Why hasn’t this been done before?”

Companies often get stuck in what they think they do best, and it becomes difficult to think very far outside of their respective boxes. Above a certain level, it can become hard for organizations to retool to support innovation or deal with manufacturing issues. These reasons, in addition to logistical, managerial, design and capital cost issues can contribute to the stagnation of many companies. It’s also the underlying reason why companies like Dyson are so broadly admired, and at the very least, a regular part of the public zeitgeist. The bottom line: taking a risk on potential innovation can often provide boundless benefits, both in financial success and public perception.

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